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From Architecture to Inspiration to Reality: The “By Day & By Night” pack

It’s a story that can’t be told without first introducing designer Tinker Hatfield. In 1981, Nike hired Tinker as a corporate architect to design buildings on their campus in Oregon. Four years later, in 1985, Tinker was asked to design footwear. His idea didn’t come from another sneaker or any fashion aspect. He applied his architectural background to sneaker design – inspired by the “Centre Pompidou”. The building design that took its functional and structural elements and placed them on the outside for all to see. Tinker once said that had he not seen the building he may never have suggested revealing the air pouch. The “Centre Pompidou” pack honors the history of the Nike Air Max 1, the big innovation of Tinker Hatfield.

The Nike Air Max 1 Centre Pompidou Pack consists of two different colorways of the Air Max 1. The first pair is the “By Day” and comes in Pure Platinum/Royal Blue-White, while the second pair “By Night” is done in Wolf Grey/Black-Cool Grey. By Day has a combination of white & grey and is accompanied with a solid blue Swoosh. Colorful lines, inspired by the blue, green, red and yellow tubing of the building, run throughout the upper. The colors continue themselves in the translucent outsole. And not only that, it’s finished off with a capital P and a mini swoosh.

While you’re already drooling over “By Day”, wait till you see the second one of the squad. The other stunner “By Night” is dressed in grey and silver. With lines running around like some electric waves. This translucent sole also comes with the special “P” and the colorful lines from “By Day”.

Nike Air Max 1 “By Night” Cool Grey
Release date: 20th of September 2018
Style code: AV3735-001
Price: €150

Nike Air Max 1 “By Day” Pure Platinum
Release date: 20th of September 2018
Style code: AV3735-002
Price: €150

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