adidas sneakers

adidas sneakers

The German brand adidas was founded in 1949 in Bavaria, Germany. adidas is best known for the 3 stripes they incorporate into their clothing, shoes and accessories. This is why the brand is also known as "the brand with the three stripes." From the beginning, this has been a marketing strategy, with great success. However, the three stripes were not invented by Adidas itself, but bought over from the Finnish sports brand Karhu in 1952. adidas is now one of the largest sports gear manufacturer in Europe and second in the world after Nike. The brand was originally founded by Adolf Dassler as "'Gebrüder Dassler Schuhfabrik'" in 1924. His mission was to provide athletes with the best possible equipment. After a while, his brother, Rudolf Dassler, also joined the company, but then a conflict happened between the brothers and Rudolf founded the Puma brand. adidas and Puma became major competitors of each other. So in 1949, Adolf Dassler continued adidas solo. The brand's first biggest success was during the 1954 World Cup. Germany won from the strong Hungary, by using a certain type of (revolutionary) studs in the soccer shoes made by adidas. After this success, adidas began sponsoring numerous athletes and sports clubs. The brand grew tremendously and the three stripes were recognized everywhere. 

Starting in the 2000s, adidas also focused on lifestyle. They were the first in their market to also establish a lifestyle segment, including collaborations with Stella McCartney and the creation of labels such as Y-3. The products were inspired by sportswear, but also meant to be worn casually. 

Today, both as a sports and lifestyle brand, adidas is unmissable on the sports fields and the streets. 

An iconic brand from the start

The brand has quite an iconic history when it comes to sneakers. In the 1950s, at the brand's inception, the soccer shoe Samba was introduced to the world. In the 1960s, numerous famous models came out, such as the Stan Smith. This sneaker is named after an American tennis player. The classic colorway is white with green. 

adidas Superstar also made its debut around this time as a basketball shoe. This still beloved sneaker is made entirely of leather and the perfect retro model. The adidas Forum shoes are also iconic basketball shoes that were soon worn on a daily basis. 

Another pair of adidas retro models that are very popular are the Gazelle, Mexicana, the Handball Spezial. The well known 3-stripes of adidas can be found on all these retro models and all originally developed for as sports models. 

Starting in 2000, adidas came up with more futuristic models, such as the Supernova Cushion. This sneaker was originally a running shoe and to this day comes out in a wide palette of colors. Also, the adidas Ultraboost a modern look and came out in 2015. 

The adidas OZWEEGO also fits into this list. This chunky shoe has a distinctive sole harder shapes. 

Shoes for every movement

The materials adidas uses vary from shoe to shoe. The retro sports models are often made of leather, and stiffer materials so players have grip while playing sports. The brand's running models are made of lightweight materials, such as breathable, synthetic mesh and springy soles. 

Whether you want to go for a retro look or a futuristic look, you have come to the right place with adidas. The sneakers come in different colors and designs; something for everyone.