New Balance sneakers

New Balance BB650RWW Triple White

New Balance

BB650RWW Triple White

170
New Balance BBW550BA White / Dark Mercury

New Balance

BBW550BA White / Dark Mercury

150
New Balance ML610TE Brighton Grey / Mushroom

New Balance

ML610TE Brighton Grey / Mushroom

140
New Balance Protection Pack M1906DD Black

New Balance

Protection Pack M1906DD Black

190
New Balance BB550VTC	Off White / Pine Green

New Balance

BB550VTC Off White / Pine Green

150
New Balance MR530AB White / Silver Metalic / Turquoise

New Balance

MR530AB White / Silver Metalic / Turquoise

110
New Balance MR530EMA Munsell White

New Balance

MR530EMA Munsell White

110
New Balance BBW550BC Summer Fog / Dusk Blue

New Balance

BBW550BC Summer Fog / Dusk Blue

150
New Balance URAINAD Raincloud

New Balance

URAINAD Raincloud

170
New Balance URAINAL Black

New Balance

URAINAL Black

170
New Balance URAINOG Glazed Ginger

New Balance

URAINOG Glazed Ginger

170
New Balance U574LGT1 Marblehead Castlerock

New Balance

U574LGT1 Marblehead Castlerock

140
New Balance CW997HVN Nightwatch Green / Cosmic Jade

New Balance

CW997HVN Nightwatch Green / Cosmic Jade

110
New Balance MR530DRW White / Silver Metallic / Sky Blue

New Balance

MR530DRW White / Silver Metallic / Sky Blue

110
New Balance BB550NCF Sea Salt / Team Carolina / Honeycomb
Sale

New Balance

BB550NCF Sea Salt / Team Carolina / Honeycomb

130 117
New Balance U9060BRN Dark Brown
Sale

New Balance

U9060BRN Dark Brown

160 144
New Balance M990GY2 Core Grey / White Made In USA

New Balance

M990GY2 Core Grey / White Made In USA

220
New Balance CM997HTW Dark Camo / Workwear

New Balance

CM997HTW Dark Camo / Workwear

110
New Balance U9060BCG Truffle

New Balance

U9060BCG Truffle

160
New Balance MT580AC2 Olive Leaf / Raw Cashew

New Balance

MT580AC2 Olive Leaf / Raw Cashew

140
New Balance UXC72TC Bright Mint / Ginger / Sea Salt
Sale

New Balance

UXC72TC Bright Mint / Ginger / Sea Salt

130 117
New Balance CW997HVI Natural indigo / Bleach Blue / White
Sale

New Balance

CW997HVI Natural indigo / Bleach Blue / White

110 85
New Balance M991PSG Micro Chip / Pacific / Majolica Blue Made In England
Sale

New Balance

M991PSG Micro Chip / Pacific / Majolica Blue Made In England

230 199
New Balance CW997HVR Rust Oxide / Ginger
Sale

New Balance

CW997HVR Rust Oxide / Ginger

110 77
New Balance MR993GL Grey Made In USA
Sale

New Balance

MR993GL Grey Made In USA

240 216
New Balance BB550PWA White / Grey

New Balance

BB550PWA White / Grey

150
New Balance M2002RLC Sulphur Yellow
Sale

New Balance

M2002RLC Sulphur Yellow

140 98
New Balance Protection Pack M1906DA Castlerock / Harbor Grey

New Balance

Protection Pack M1906DA Castlerock / Harbor Grey

190
New Balance WS327DC White / Nightwatch Green
Sale

New Balance

WS327DC White / Nightwatch Green

110 95
New Balance MS327DT Beige / Navy
Sale

New Balance

MS327DT Beige / Navy

130 104
New Balance MT580AB2 Workwear / Honeycomb
Sale

New Balance

MT580AB2 Workwear / Honeycomb

140 105
New Balance WS327EC Timberwolf Aluminium
Sale

New Balance

WS327EC Timberwolf Aluminium

120 108

New Balance sneakers

New Balance sneakers

New Balance Athletics, better known as New Balance or NB, is an American sportswear and footwear brand. The brand was founded in 1906, by William J. Riley. Riley in Boston, United States. The first name of New Balance was "the New Balance Arch Support Company." Riley started NB with the intention of making shoes that fit and sat better around the foot; orthopedic shoes. The first product William J. Riley developed was a flexible arch support sole. The sole had 3 points of support to provide more balance and comfort. The name New Balance probably comes from Riley admiring how the chickens in his garden had perfect balance due to the chickens' tripod. So this inspiration led to the name and the orthotic as the first product. Sales of the shoes were made by a traveling salesman. This personalized approach set the brand apart from its competitors. In 1938, NB launched their first running shoe. A few years after that, the company expanded their products and now sold specialized shoes for other sports, such as baseball, boxing and tennis.  After 50 years, in 1956, Riley sold the company to his daughter and her husband. The marketing they used was mainly word of mouth and through local sports markets. The company consisted of six employees who made 30 pairs of shoes daily. The shoes were sold by orders through the mail, in cooperation with a few salesmen throughout the United States. In 1960, New Balance came out with the Trackster; the first running shoe that was available in multiple width sizes. On the day of the annual Boston Marathon in 1972, New Balance was purchased by current chairman Jim Davis. As a result, NB became the running shoe of choice in Boston in the 1970s. The brand expanded their productions with numerous new models and sales grew rapidly. Still, New Balance retained their original idea; being dedicated to customers' unique feet and preferences. It also introduced the model 320, their first shoe with the famous N logo on the side. The sneaker is proclaimed as the No. 1 running shoe on the market and New Balance's sales skyrocket. Soon after, NB also releases apparel, developing their innovative Gore-Tex running gear. In the following years, the brand releases numerous models and the price of the shoes gets higher and higher; for example, the 620 model was the first sneaker to retail for more than $50. 

New Balance sneakers; shoes for everyone 

New Balance uses a number and letter system for its models. M stands for "Men," W for "Women" and T is "Trail." Next come the numbers; "40," which stands for focus on control. In the "50" and "70" models, the shoes focus on stability and comfort. With the "90" and "00" ranges, the focus is on lightweight and speed. The brand also has "Made in USA" and "Made in UK" lines. Over the years, a lot of iconic New Balance models have entered the market. Around the 2000s, the brand introduced the 99x series, with well-known models such as the 990, 991 and 997.The NB "5" series also became a success, with the most famous models being the 574 and the 550. The 574 sneaker was originally developed as a technical running shoe. The 550's originally served as basketball shoes, but have recently been worn so much on an everyday basis that they are now known more as lifestyle sneakers. Models quickly became a hit as an everyday sneaker. Today, the 9060 and the 2002 (Protection Pack) models are emerging.  

The best technologies for your feet

New Balance uses various technologies to make the sneakers, such as the lightweight and comfortable ABZORB and EVA soles. Sustainability in terms of materials is becoming increasingly important at NB. They apply this by using sustainable materials and processes. 

The brand develops sneakers for both men, women, and children. 

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