New Balance sneakers

New Balance U9060HSA Quartz Grey

New Balance

U9060HSA Quartz Grey

180
New Balance U9060HSB Driftwood / Stone

New Balance

U9060HSB Driftwood / Stone

180
New Balance BB550MDA Sea Salt

New Balance

BB550MDA Sea Salt

170
New Balance BB550SWC White / Blue

New Balance

BB550SWC White / Blue

150
New Balance BB550HSB Granite

New Balance

BB550HSB Granite

160
New Balance U9060MUS Sea Salt /  Blue

New Balance

U9060MUS Sea Salt / Blue

180
New Balance U9060AAB White

New Balance

U9060AAB White

180
New Balance U9060GRY Grey

New Balance

U9060GRY Grey

180
New Balance BBW550CB White / Rain Cloud / Light Aluminum

New Balance

BBW550CB White / Rain Cloud / Light Aluminum

150
New Balance MTMORNM1 Moon Daze Pack Slate Grey / Concrete

New Balance

MTMORNM1 Moon Daze Pack Slate Grey / Concrete

180
New Balance MT580MD2 Moon Daze Pack Grey / Blue

New Balance

MT580MD2 Moon Daze Pack Grey / Blue

150
New Balance M1906RCA Eclipse
Sale

New Balance

M1906RCA Eclipse

170 153
New Balance U574LGBT Legacy Beige / Brown
Sale

New Balance

U574LGBT Legacy Beige / Brown

130 110
New Balance BB550SE1 White/Team Red
Sale

New Balance

BB550SE1 White/Team Red

140 119
New Balance M1906RCC Burgundy
Sale

New Balance

M1906RCC Burgundy

170 144
New Balance U574LGT1 Marblehead Castlerock
Sale

New Balance

U574LGT1 Marblehead Castlerock

140 105
New Balance M1906RCD Silver Metallic / Blue

New Balance

M1906RCD Silver Metallic / Blue

160
New Balance M990BK6 Black / White

New Balance

M990BK6 Black / White

250
New Balance Made in USA 990v5 Core Grey / Castlerock

New Balance

Made in USA 990v5 Core Grey / Castlerock

240
New Balance MR530BA White / Purple

New Balance

MR530BA White / Purple

110
New Balance MR993GL Grey Made In USA

New Balance

MR993GL Grey Made In USA

240
New Balance U9060TRU Cherry Blossom

New Balance

U9060TRU Cherry Blossom

180
New Balance ML610TAG Angora / Sea Salt / Nightwatch Green

New Balance

ML610TAG Angora / Sea Salt / Nightwatch Green

120
New Balance M2002RXG Gore-Tex Tobacco
Sale

New Balance

M2002RXG Gore-Tex Tobacco

210 157
New Balance CM997HWH Cordura Covert Green / Raincloud

New Balance

CM997HWH Cordura Covert Green / Raincloud

110
New Balance MR530TC White / Light Gold Metallic / Black

New Balance

MR530TC White / Light Gold Metallic / Black

110
New Balance W991BGG Dusty Blue Made in UK

New Balance

W991BGG Dusty Blue Made in UK

230
New Balance U574LGG2 Grey

New Balance

U574LGG2 Grey

130
New Balance BBW550AB Sea Salt / Navy / Raw Sugar

New Balance

BBW550AB Sea Salt / Navy / Raw Sugar

160
New Balance BBW550AA Reflection

New Balance

BBW550AA Reflection

160
New Balance BB550NCH White / True Red / Atlantic Blue

New Balance

BB550NCH White / True Red / Atlantic Blue

150
New Balance Protection Pack M1906DB Turtledove / Black

New Balance

Protection Pack M1906DB Turtledove / Black

190

New Balance sneakers

New Balance sneakers

New Balance Athletics, better known as New Balance or NB, is an American sportswear and footwear brand. The brand was founded in 1906, by William J. Riley. Riley in Boston, United States. The first name of New Balance was "the New Balance Arch Support Company." Riley started NB with the intention of making shoes that fit and sat better around the foot; orthopedic shoes. The first product William J. Riley developed was a flexible arch support sole. The sole had 3 points of support to provide more balance and comfort. The name New Balance probably comes from Riley admiring how the chickens in his garden had perfect balance due to the chickens' tripod. So this inspiration led to the name and the orthotic as the first product. Sales of the shoes were made by a traveling salesman. This personalized approach set the brand apart from its competitors. In 1938, NB launched their first running shoe. A few years after that, the company expanded their products and now sold specialized shoes for other sports, such as baseball, boxing and tennis.  After 50 years, in 1956, Riley sold the company to his daughter and her husband. The marketing they used was mainly word of mouth and through local sports markets. The company consisted of six employees who made 30 pairs of shoes daily. The shoes were sold by orders through the mail, in cooperation with a few salesmen throughout the United States. In 1960, New Balance came out with the Trackster; the first running shoe that was available in multiple width sizes. On the day of the annual Boston Marathon in 1972, New Balance was purchased by current chairman Jim Davis. As a result, NB became the running shoe of choice in Boston in the 1970s. The brand expanded their productions with numerous new models and sales grew rapidly. Still, New Balance retained their original idea; being dedicated to customers' unique feet and preferences. It also introduced the model 320, their first shoe with the famous N logo on the side. The sneaker is proclaimed as the No. 1 running shoe on the market and New Balance's sales skyrocket. Soon after, NB also releases apparel, developing their innovative Gore-Tex running gear. In the following years, the brand releases numerous models and the price of the shoes gets higher and higher; for example, the 620 model was the first sneaker to retail for more than $50. 

New Balance sneakers; shoes for everyone 

New Balance uses a number and letter system for its models. M stands for "Men," W for "Women" and T is "Trail." Next come the numbers; "40," which stands for focus on control. In the "50" and "70" models, the shoes focus on stability and comfort. With the "90" and "00" ranges, the focus is on lightweight and speed. The brand also has "Made in USA" and "Made in UK" lines. Over the years, a lot of iconic New Balance models have entered the market. Around the 2000s, the brand introduced the 99x series, with well-known models such as the 990, 991 and 997.The NB "5" series also became a success, with the most famous models being the 574 and the 550. The 574 sneaker was originally developed as a technical running shoe. The 550's originally served as basketball shoes, but have recently been worn so much on an everyday basis that they are now known more as lifestyle sneakers. Models quickly became a hit as an everyday sneaker. Today, the 9060 and the 2002 (Protection Pack) models are emerging.  

The best technologies for your feet

New Balance uses various technologies to make the sneakers, such as the lightweight and comfortable ABZORB and EVA soles. Sustainability in terms of materials is becoming increasingly important at NB. They apply this by using sustainable materials and processes. 

The brand develops sneakers for both men, women, and children. 

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